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WhatsApp compliance

How to follow WhatsApp rules when sending campaigns in Colombia

A practical guide to planning campaigns with consent, approved templates, opt-outs, and conversion metrics.

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To send WhatsApp campaigns responsibly in Colombia, you need verifiable consent, approved templates, a clear way to stop receiving messages, and metrics that let you pause or correct the flow.

01

1. Confirm consent before outreach

Keep evidence that the person agreed to receive communications from your company and define what type of messages they can receive. A purchased list without a verifiable source is not a safe campaign base.

  • Consent source and date
  • Communication purpose
  • Authorized contact number
  • Current suppression list

02

2. Control templates, frequency, and opt-outs

The first message should use an approved template and explain who is contacting the person and why. People should be able to opt out, and the flow should pause when they reply or request human help.

  • Meta-approved template
  • Clear company identification
  • Defined frequency and hours
  • Opt-out action
  • Automatic pause after a reply

03

3. Measure the full campaign outcome

Do not measure only messages sent. Connect delivery with replies, opportunities, and outcomes to understand whether outreach was useful and when to adjust the flow.

  • Sent and delivered
  • Replies and opt-outs
  • Qualified leads
  • Booked appointments
  • Conversion and attributed revenue

Frequently asked questions

Can I use a purchased contact list?

It is not a safe campaign base. You should be able to demonstrate that people agreed to receive communications from your company and provide a clear opt-out path.

What if someone asks to stop receiving messages?

Record the request in a suppression list and stop future campaign outreach to that number.